Understanding that this is a wine of longevity, we wanted to put place as the central focus, where the terroir translates into a visceral experience of the wine.
Alongside the video, we created two written pieces to deepen the storytelling. The first, a ghostwritten article in winemaker Graham Weerts’ voice, offered a fresh, thought-provoking perspective on the 2023 vintage, avoiding any well-worn clichés like “optimal ripeness”. The second was a press release announcing Silene Cabernet Sauvignon: an unexpected step for a producer renowned for Chardonnay, now expanding its connection to place through a Stellenbosch Cabernet
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